I Am Legend Global Banners
I am Legend will be released worldwide on December 14, 2007, a movie about the devastation of the world caused by a virus. Here is a collection of the released global banners of the movie which proves to be quite a good idea for marketing the film worldwide. Instead of localizing the film which shows New York in most of its posters and banners, it now features a broader destruction scope for the movie which will suggest that Will Smith is truly the the last man on earth. Cool marketing move.