Toyota’s iQ Font: Designed by a Moving Car
Happiness Brussels, a Belgian ad agency, came up with a unique promotion idea, to design a font using a moving Toyota iQ. A couple of typographers, a pro race driver and an interactive software developer collaborated together in order to produce this one of a kind typeface.
A custom program was created to track the motion of the car’s skid. The drivers of the car were told what sort of skids the need to perform in order to create the strokes which are going to be used to build the entire font.
The making of iQ font video
You can download the iQ agility font. It’s free.