If you own a business, whether online or offline, you might have probably read somewhere that creating a brand is an essential part of your business if you want it to grow. Small businesses tend to neglect the value of creating a brand and just focus on marketing and selling their product.
With proper branding, you are communicating with your customers. It creates level of loyalty among consumers for your product. It helps people distinguish your product from others. A good example of this is the Apple and Microsoft brand wars that asks the question, are you a Mac or a PC? Loyal Apple users/fanboys define themselves as a Mac. They can easily distinguish an Apple product whenever they see the brand.
Getting you brand out there makes people remember your product(s). Just don’t mistake branding as marketing. A brand is an essential part of marketing. If you work hard on your marketing strategies and salesmanship, work hard on creating your brand. It will define your company as it grows. Big corporations spend time and money in creating their brand and writes inch thick branding guidelines.
Since we’re talking about brands here, I’d like to thank Psprint for creating an extremely cool set of logo stickers for Orangeinks. It’s a High-grade white vinyl sticker paper with a matte finish and crack and peel backing. Check out the image below.
If you want to get your brand out there, check out their website and their list of services that will make your brand stand out from others. They provide a wide variety of top-quality products that are printed on premium paper stocks including gloss, recycled matte, and specialty, to help you create a better printed piece. They offer business card printing, catalog printing, brochure printing, club card flyer printing, postcard printing, poster printing, stickers and dozens more.
There are so many marketing strategies that you can choose from to get your brand name get remembered. It’s up to you on what method to use.
*If you are interested in reading logo design guidelines, you might want to check out a previous article about the “Evolution of Logos and Some Guidelines.