Orangeinks

The Firefox Rise up Viral Video Promo

Firefox just launched a video that features people made popular as the result of their videos going viral in the internet. This campaign of Mozilla is named the “Fight Against Boredom”. I recognize some of the people in the video. Maybe you can name them.

This campaign is Mozilla’s first foray into viral marketing and represents a heavy investment from the open source company. Mozilla selected AKQA as the marketing firm to create this campaign.

The video itself features the following stats, which state that, compared to IE users, Firefox users are:

• 14% less likely to have sleeping disorders
• 67% more likely to go mountain biking
• 40% less likely to be widowed
• 53% more likely to go hiking
• 60% more likely to drink microbrew beer
• 51% less likely to be an Accountant
• 26% more likely to have gone to a live concert
• 26% more likely to have seen live music
• 45% more likely to have gone on a date
• 36% more likely to play extreme sports
• 76% more likely to have watched a foreign film
• 21% more likely to have an espresso
• 14% more likely to enjoy power weightlifting
• 34% more likely to participate in snow sports
• 6% more likely to practice yoga
• 113% more likely to be a student
• 139% more likely to go rock climbing
• 17% more likely to be self-employed
• 16% less likely to have fungal infections
• 41% more likely to have watched a documentary
• 36% more likely to participate in extreme sports
• 69% more likely to be in the Arts & Entertainment industry

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