I found this while Stumblingupon yesterday and had a good laugh when I saw this pop up on my next stumble. It seemed that Scientology is ranking first on Google for the keywords “dangerous cult.” It’s funny to think that they are advertising on different forms of media and using big Hollywood stars just to gain supporters for their religion only to find their website ranking first in the world’s most widely used search engine with keywords “dangerous cult.”
I think this is a result of Google Bombing (also known as link bombing or search bombing). It is an attempt to influence the ranking of a given page in results returned by the Google search engine, often with humorous or political intentions. Because of the way that Google’s algorithm works, a page will be ranked higher if the sites that link to that page use consistent anchor text (dangerous cult). A Google bomb is created if a large number of sites link to the page in this manner. This means that the “dangerous cult” keyword(s) is a result of a successful Google Bomb.