These posters below are actually an ad campaign designed for Lego. It’s pretty clever if you ask me. You can guess words by combining Lego pieces and imagining what they’ll form. Sometimes, the color is a big giveaway.
Agency: TBWA, Costa Rica
Creative Director: Byron Balmaceda
Art Director: Gabriela Soto
Copywriter: Byron Balmaceda
Illustrator: Gabriela Soto
Additional credits: Gustavo Solis