London based animation studio, Animade made a clever promotional page that encourages visitors to like them on Facebook by using a simple animation and a simple smile. I only made three screenshots to describe what happens on the page. The first image displays an ordinary mascot with animated eyes that follows your cursor around. The magic happens when you hover your cursor closer to the Facebook like button. The mascot’s smile widens as you approach the like button which makes you curious and ask yourself what happens when you eventually click the like button. When you finally decide to like them on Facebook, you get a huge smile from the mascot. Clever.